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Pricing

What does AI agent observability cost? Build a workload model

Estimate ingestion, retention, evaluation, review, and operating costs with an explicit workload model instead of comparing headline prices.

Agent observability cost is more than the price of storing a trace. A useful estimate includes the volume you collect, how long you retain it, the evaluations you run, the people who review results, and the engineering work needed to operate the system.

This article provides a hypothetical planning worksheet. Every price below is an invented assumption for arithmetic, not a quote from Sentrial or another vendor. Replace the assumptions with current plan terms and your measured workload before making a purchasing decision.

Start with sessions, then count the billable units

Imagine an application serving 100,000 agent sessions per month. Each session produces an average of 12 spans, for 1.2 million spans. If you retain all spans for 20% of sessions using session-level sampling, the expected retained volume is 240,000 spans. The actual total depends on whether sampled sessions have the same size distribution.

A vendor might charge by event, span, trace, byte, seat, or a bundled allowance. These units are not interchangeable. Ask whether tool spans, retrieval steps, retries, and evaluation records count separately. Then reconcile a measured export from your application with the vendor’s usage report.

Record average and high-percentile session sizes. A workload dominated by short chats can still have a small group of long-running agents that drives a large share of storage and evaluation cost.

Estimate storage separately from ingestion

Assume the retained spans average 4 KB each in the stored representation. At 240,000 spans, that is about 960 MB of new data per month using decimal units. A 90-day window would hold roughly 2.88 GB at steady traffic, before indexes, replicas, metadata, or compression effects.

This is a capacity estimate, not a billing estimate. Your provider may charge on uncompressed bytes, indexed data, an event allowance, or a different measure. Ask what happens when you extend retention, export records, or query a large historical window.

Reducing payload size can preserve more useful coverage than indiscriminately dropping whole sessions. Retain the identifiers and outcomes needed to resolve an incident; avoid collecting large content fields merely because the SDK makes it easy.

Add evaluation model costs

Suppose you evaluate 10,000 sessions monthly. Each judge call consumes 2,000 input tokens and 200 output tokens. At hypothetical rates of $1 per million input tokens and $4 per million output tokens, model usage costs $20 for input plus $8 for output, or $28.

Three independent judge passes with the same token profile would cost $84. That excludes provider minimums, platform charges, retries, and any extra context. Evaluating an entire long session instead of a short evidence extract can change the token assumptions substantially.

Track the number of evaluations triggered by one session. Reassessing every intermediate update may be appropriate for some workflows, but it can multiply spending compared with assessing a terminal outcome once.

Include review and operating work

Assume 500 cases require human review, at three minutes each. That is 25 hours. At an illustrative internal labor cost of $60 per hour, review costs $1,500. Four monthly hours maintaining integrations at an illustrative $100 per hour add $400.

The combined subtotal is $1,928 with one judge pass, before the platform subscription, ingestion, storage, and other infrastructure. The point is not that review always dominates. It is that your workload and operating model decide what dominates.

Cost componentWorksheet input
CollectionSessions × spans per session × retained fraction × billing rate
StorageRetained bytes × retention window × storage model
EvaluationCalls × tokens per call × model rates, plus platform charges
ReviewReviewed cases × minutes per case × labor rate
OperationsMaintenance hours, infrastructure, upgrades, and incident response

Optimize against the investigation you need

Build normal, growth, and incident scenarios. An incident may increase retries, trace length, review volume, and query activity at the same time. A budget that assumes only average traffic can fail precisely when observability is most valuable.

Then change one assumption at a time. Reducing unnecessary payloads, narrowing judge context, and improving alert precision affect different cost categories. Sampling can reduce spend, but it can also remove the evidence needed to measure missed failures. Preserve a deliberate audit strategy.

Use the production sampling guide to protect measurement quality, and compare candidate platforms with the same worksheet from the buyer’s guide. A defensible budget explains both what you pay and what investigative coverage you receive.